Thailand, India, Paris, Barcelona, New York, Mexico, Cuba, Dominican Republic, Jamaica, China … The destinations dreams are made of! As it celebrated its anniversary, RE/MAX wanted to thank its clients, while at the same time establishing a strong multiplatform presence. The outcome was an unprecedented initiative: draws for 12 trips over 12 weeks on 12 ICI TÉLÉ shows, with the collaboration of several Radio-Canada hosts.

RE/MAX wound up reaching virtually all of its target audience, generated tens of thousands of unique entries in its huge contest and succeeded in positioning itself as the real estate agency that “gives more.”