In today's crowded digital landscape, you have to cut through the noise to make meaningful connections. Branded Content combines interesting storytelling that audiences want, designed to advance your message with useful and compelling information that is proven to move the needle. The outcome? More customers who spend on your brand and are engaged in your story.
CBC & Radio-Canada Media Solutions specializes in crafting branded content campaigns on Canada's largest digital platforms. We respond to your goals, and our skilled team of creators and strategists will create the perfect video, written, interactive, or audio content.
Through our multiple platforms, CBC/Radio-Canada reaches nearly 31.9 million Canadians*, offering unmatched reach in English and French. This vast audience includes various demographics, focussing on adults aged 18 and over, who have the purchasing power to meet your business objectives*.
*Research department
Source: Mediamix, T2+, (population: 38,720,000). TV: Numeris (PPM), total Canada, Sept. 1 to Nov. 30, 2023, Mon-Sun and Mon-Fri & Sun (CBC), 2am-2am, Q2+, average monthly reach, conventional networks and CBC/Radio-Canada specialty channels. Web: Comscore, total Canada, Sept-Nov 2023, Q2+, average monthly reach, multiplatform, CBC/Radio-Canada sites.
CBC & Radio-Canada Media Solutions creates immersive brand narratives that command attention across every screen and platforms, delivering measurable results and lasting customer impact.
TV, whether connected or traditional, is the biggest canvas for brand stories. Engaging video campaigns reach all screens and are proven to convert audiences into customers, meeting diverse brand goals.
Successful brands use authentic storytelling to convey their mission, vision, and goals while engaging audiences. High quality brand storytelling drives impressions, increases awareness, influences decision-making, and creates customer loyalty.
To inspire Canadians to make their dream trip to Australia a reality, the campaign Come and Say G'day was created and addressed the mental barrier of distance. A streaming series was produced to engage curious audiences, providing definitive answers to their travel questions and an adventurous narrative to motivate bookings.
Desjardins sought to reach new customers between the ages of 18 and 30 years with long-form content, leveraging CBC & Radio-Canada Media Solutions' expertise with this audience. Clean Slate explores how young people are reinventing traditional financial codes, illustrating how Desjardins is aligning itself with this audience's lifestyle through tailored products.
Home Quest by Intact challenges audiences to prevent common home and car accidents while highlighting their insurance provider's support. This interactive game on CBC.ca and Radio-Canada.ca encourages users to discover how Intact Insurance can assist them. The initiative leverages CBC\Radio-Canada's digital content strengths to maximize engagement and create impact.
Designed for active travelers seeking wellness and adventure, the Ultimate Walking Guide to Montreal offers a blend of journey, itinerary, and cultural insights. Featuring recommendations from unique voices, this guide created by CBC & Radio-Canada Media Solutions highlights the best of the city.
Ride on with Andrew Phung positions Via Rail's as the ideal solution to beat GTA traffic while exploring unique Ontario destinations. Featuring Andrew Phung from Run the Burbs and Kim's Convenience, this streaming series combines brand testimonials and travelog, utilizing innovative formats like long-form end rolls, live stream, and a partnership with an influencer network spots to achieve desired results.
Letter from a Founder uses the reach of CBC/Radio-Canada's digital platforms to directly engage business leaders. Intende for founders and executives, this initiative, which includes a video and an article, features two young Canadian entrepreneurs who demonstrate how DocSend is useful to them and a key tool in their success.
Les Enfants terribles dans l'Ouest, a three-part web series of 5-minute episodes was developed with a 360° media plan to reinforce the appeal and perception of BRP's Can-Am Ryker among 25-44 year-olds. The hosts travel across Vancouver Island, meeting three nomadic Quebecers, capturing the unique adrenaline of the Can-Am Ryker experience.
Pommcast, explores expressions, legends, and myths surrounding Quebec's emblematic fruit: the apple. An original production, it keeps Rougemont top of mind during apple season. Filled with humor, this 15-episode series combines various multimedia formats to offer a unique web-series and podcast experience on ICI TOU.TV and Radio-Canada OHdio.
To highlight its support for Paralympic and para-athletes, Bell Canada initiated the The Bell for Better program, creating opportunities for individuals, teams and their communities. A series of portraits of three para-athletes was produced, along with a photo shoot highlighting the strength and determination of these inspiring heroes.
The CBC & Radio-Canada Media Solutions teams offer tailored strategies to create and optimize campaigns that connect brands with their customers.
Contact an expertSelect an option to advertise in the CBC/Radio-Canada ecosystem
