Why Brands Choose CBC & Radio-Canada Media Solutions?

Storytelling expertise

1. Storytelling expertise

Storytelling expertise

Share your message with millions of Canadians, captivating a broader audience through our multi-platform offering.

Unparalleled ecosystem

2. Unparalleled ecosystem

Unparalleled ecosystem

Increase your brand's visibility with our comprehensive marketing solutions—your seamless, all-in-one destination for impactful results.

Creative excellence

3. Creative excellence

Trusted partner

4. Trusted partner

Trusted partner

Benefit from a safe advertising environment through a commitment to quality and security.

Canadian

5. Canadian

Canadian

Partner with a public broadcaster that offers local Canadian content in English and French, reflecting a mandate of representing all Canadians.

1. Storytelling expertise

Storytelling expertise

Share your message with millions of Canadians, captivating a broader audience through our multi-platform offering.

2. Unparalleled ecosystem

Unparalleled ecosystem

Increase your brand's visibility with our comprehensive marketing solutions—your seamless, all-in-one destination for impactful results.

3. Creative excellence

Creative excellence

Our scale enables us to deliver powerful impact, tailored to each objective, with customized solutions.

4. Trusted partner

Trusted partner

Benefit from a safe advertising environment through a commitment to quality and security.

5. Canadian

Canadian

Partner with a public broadcaster that offers local Canadian content in English and French, reflecting a mandate of representing all Canadians.

CBC/Radio-Canada's impact

8/10
The CBC/Radio-Canada group reaches
more than 8 out of 10
Canadians each month!
That's nearly
31.9 M people!*
61%
CBC reaches 61% of English-speaking Canadians aged 18+ each month across all platforms.**
97%
Radio-Canada platforms reach 97% of French-speaking Quebecers. This represents more than 7.3 M people every month!***
2X
2 dollars are reinjected into the Canadian economy, for every dollar invested in the public broadcaster.****
* Mediamix, T2+, (population: 38 720 000). TV : Numeris (PPM), total Canada, 1er sept. au 30 nov. 2023, lu-di et lu-ve & di (CBC), 2h-2h, T2+, portée moyenne mensuelle, réseaux conventionnels et chaînes spécialisées du groupe CBC/Radio-Canada. Web : Comscore, total Canada, sept-nov. 2023, T2+, portée moyenne mensuelle, multiplateforme, CBC/Radio-Canada sites.
** The Mandate and Vision Perception Survey, Fall 2023, A18+ Anglophones, Canada Services include: CBC Television, CBC News Network, Documentary, CBC.ca CBC Podcasts, .CBC GEM, CBC Listen, and CBC Radio Services
*** Mediamix, A25-54, (population: 15,717,000). TV: Numeris (PPM), total Canada, Sept. 1 to Nov. 30, 2022, Mon-Sun and Mon-Fri & Sun (CBC), 2 a.m.-2 p.m., A25-54, average monthly reach, conventional networks and specialty channels from CBC/Radio-Canada group. Web: Comscore, total Canada, Sept-Nov. 2022, A25-54, monthly average reach, multiplatform, CBC/Radio-Canada sites.
**** Deloitte, Economic Impact of CBC/Radio-Canada in 2013, June 2014.

Testimonials

Testimonials that highlight the impact of campaigns with CBC & Radio-Canada Media Solutions and that reflect our commitment to excellence. - test preview from referenced page

L'Alliance de l'industrie touristique du Québec

“Our partnership with Radio-Canada Media Solutions has made it possible to promote numerous tourist attractions unique to each region of Quebec in a single content platform. A great initiative to encourage local tourism via a local media partner!” - test new version

L'Alliance de l'industrie touristique du Québec

Corbeil

“As a 100% Quebec-owned company, we're thrilled to do business with a local media partner in promoting our mission: to assist our customers in choosing and maintaining the appliances that are so essential to our daily lives.”

OMD (Omnicom Media Group)

Les vins Bù

“The Radio-Canada Media Solutions team brought their considerable expertise to the table and acted as true business partners by tailoring their recommendations to our client's needs, facilitating the entire process and, most of all, staying focused on making the brand shine and keeping it at the forefront of discussions. Many thanks to the whole team!”

Stéphanie Boisvert , Group Supervisor, PHD Media Strategy

VIA Rail Canada

“Our partnership with Radio-Canada/CBC allowed us to reach a qualified target thanks to their personalized audience strategy for us. This ultimately allowed us to reduce our CPAs and therefore be more efficient with our media dollars.”

Philippe Normand , Marketing Director, VIA Rail Canada

Promutuel

“As a 'Premium' placement option, Radio-Canada platforms delivered the type of performance our organization was expecting. The open, collaborative mindset of the teams in charge of

Dominic Lessard , Marketing Advisor, Promutuel

Chat with an expert

The CBC & Radio-Canada Media Solutions teams offer tailored strategies to create and optimize campaigns that connect brands with their customers.

Contact an expert

Advertise with CBC/Radio-Canada

Select an option to advertise in the CBC/Radio-Canada ecosystem

CBC/Radio-Canada

Customized support

  • Advertising plan developed with a sales specialist
  • Strategies tailored to specific objectives
  • Campaigns broadcast within a multiplatform ecosystem
Contact the team
MAX CBC/Radio-Canada Achats numériques

MAX CBC/Radio-Canada

  • Digital ad-buying platform
  • Customized targeting and performance tracking
  • Available 24/7
Start a campaign
 

We and select advertising partners use trackers to collect some of your data in order to enhance your experience and to deliver personalized content and advertising. If you are not comfortable with the use of this information, please review your device and browser privacy settings before continuing your visit.