CBC/Radio-Canada's impact
- 8/10
- The CBC/Radio-Canada group reaches
more than 8 out of 10
Canadians each month!
That's nearly
31.9 M people!*
- 61%
- CBC reaches 61% of English-speaking Canadians aged 18+ each month across all platforms.**
- 97%
- Radio-Canada platforms reach 97% of French-speaking Quebecers. This represents more than 7.3 M people every month!***
- 2X
- 2 dollars are reinjected into the Canadian economy, for every dollar invested in the public broadcaster.****
* Mediamix, T2+, (population: 38 720 000). TV : Numeris (PPM), total Canada, 1er sept. au 30 nov. 2023, lu-di et lu-ve & di (CBC), 2h-2h, T2+, portée moyenne mensuelle, réseaux conventionnels et chaînes spécialisées du groupe CBC/Radio-Canada. Web : Comscore, total Canada, sept-nov. 2023, T2+, portée moyenne mensuelle, multiplateforme, CBC/Radio-Canada sites.
** The Mandate and Vision Perception Survey, Fall 2023, A18+ Anglophones, Canada Services include: CBC Television, CBC News Network, Documentary, CBC.ca CBC Podcasts, .CBC GEM, CBC Listen, and CBC Radio Services
*** Mediamix, A25-54, (population: 15,717,000). TV: Numeris (PPM), total Canada, Sept. 1 to Nov. 30, 2022, Mon-Sun and Mon-Fri & Sun (CBC), 2 a.m.-2 p.m., A25-54, average monthly reach, conventional networks and specialty channels from CBC/Radio-Canada group. Web: Comscore, total Canada, Sept-Nov. 2022, A25-54, monthly average reach, multiplatform, CBC/Radio-Canada sites.
**** Deloitte, Economic Impact of CBC/Radio-Canada in 2013, June 2014.