A Strong Fall for CBC Digital Properties

Performance Up Across the Board

Audience research | Fall 2020 Performance

In fall 2020 - Total CBC Radio-Canada Sites saw - 24.6 million unique visitors/viewers (+10% vs. LY) -CBC Sites- 20.4 million unique visitors/viewers ( +9% vs. LY) - CBC GEM (desktop) - 1.2 million unique visitors/viewers (+25% vs. LY) - GEM Mobile App - 358K unique visitors/viewers (+37% vs. LY)
In fall 2020 - Total CBC Radio-Canada Sites saw - 24.6 million unique visitors/viewers (+10% vs. LY) -CBC Sites- 20.4 million unique visitors/viewers ( +9% vs. LY) - CBC GEM (desktop) - 1.2 million unique visitors/viewers (+25% vs. LY) - GEM Mobile App - 358K unique visitors/viewers (+37% vs. LY)
CBC.ca users are - More likely to be aged 25-54 - than the general digital population i:118 - Affluent - with HHI of $100K or more i:119 - Educated - A Bachelor Degree or higher i:127
CBC.ca users are - More likely to be aged 25-54 - than the general digital population i:118 - Affluent - with HHI of $100K or more i:119 - Educated - A Bachelor Degree or higher i:127
CBC GEM generated 23.1 Million Total Video Content Starts
CBC GEM generated 23.1 Million Total Video Content Starts
In fall 2020 - CBC Podcasts - were downloaded on average 14 million times per month on various players (+40% vs. LY) - CBC Listen - generated 22.7 Million Total Content Starts
In fall 2020 - CBC Podcasts - were downloaded on average 14 million times per month on various players (+40% vs. LY) - CBC Listen - generated 22.7 Million Total Content Starts
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