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More audience potential for Radio-Canada!
Already available on the web via iOS and Android mobile applications, and on Connected TVs such as Apple TV, Chromecast, Amazon Fire TV and some Android TV models, the ICI TOU.TV application now offers Helix TV users access to thousands of content channels and numerous French-language premieres.
Michel Bissonnette, Senior Vice-President, Radio-Canada, said: “With ICI TOU.TV, our goal has always been to offer Francophones a digital alternative for original local content. I am very proud of this association with Helix TV, which allows us to expand the reach of this rich offering to a public that is always looking for more options to consume diverse, high-quality television programming.”
Christiane Asselin, ICI TOU.TV's Senior Director, added: “The launch of ICI TOU.TV on Helix TV will further increase the discoverability of our content, which is recognized for its relevance and quality among French-speaking audiences. We are very pleased to now offer Helix TV users customized access to the richness and diversity of our content.”
And, Donald Lizotte, General Manager and Chief Revenue Officer, said “This is a great opportunity for CBC/Radio-Canada's business partners to reach a wider audience. The ICI TOU.TV platform stands out even more while its digital offering continues to grow and perform.”
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