MAX CBC/Radio-Canada is an easy to use, ad-buying platform that puts you in full control of your campaigns across CBC/Radio-Canada's trusted digital platforms.
With high-impact advertising environments, you can effectively reach engaged Canadians who are ready to embrace new offerings after the long winter months. And if you need assistance, support representatives are available at every step.
To get started, use promo code CANADA25 and get 25% off your first campaign.
Determine how long you want your campaign to run and how much you want to spend ($500 minimum). This helps estimate the number of impressions your campaign will receive—meaning how many times your ad will be displayed to potential customers.
Choose where and how your ads will appear. MAX CBC/Radio-Canada supports display banners, audio ads, and video ads to fit your campaign needs. Ads can appear across digital platforms such as Radio-Canada.ca, CBC.ca, CBC Gem, ICI TOU.TV, OHdio, CBC Listen, and more. Video ads will also be featured in live feeds and on-demand content wherever video content is available.
Tailor your campaign to reach the right people. MAX CBC/Radio-Canada allows you to choose from various targeting options based on areas of interest and sociodemographic data, helping you connect with your clients according to your specific objectives.
Use existing visuals or create new ones for your campaign. The platform allows you to preview how your ad will look, ensuring it makes the right impression. For video and audio campaigns, you must provide your own creative materials.
Complete your booking with a secure credit card payment option or, if you wish to receive an invoice, you can send a request to the support team.
Once your campaign is live, access performance reports and make real-time adjustments to optimize your results and maximize your return on investment.
The CBC & Radio-Canada Media Solutions teams offer tailored strategies to create and optimize campaigns that connect brands with their customers.
Contact an expertSelect an option to advertise in the CBC/Radio-Canada ecosystem
