Season 12 Recap
In its 12th season, Les chefs! attracted an audience of nearly 815,000 Quebecers of all ages (+41% compared to TVA and +248% compared to Noovo).
Among the A25-54 demographic, Les chefs! recorded a +10% audience increase compared to the previous season in 2022.
Airing on Mondays from 8 p.m. to 9 p.m., Les chefs! has a 30% market share, making it by far the most popular program in its time slot (TVA: 21% and Noovo: 9%).
NUMBER 1 AMONG TARGET AUDIENCE FAVORED BY ADVERTISER
(MARKET SHARE)
Les chefs! dominates viewership among sought-after targets:
A25-54: 39%
A18-34: 45%
Parents with children under 12: 47%
Quebecers with high purchasing power*: 45%
A CAPTIVATING FINALE WITH INCREASING VIEWERSHIP
In addition to its excellent performance during the season, the finale of the program Les chefs! increased its audience compared to the previous season's finale:
A25-54: +13%
A18-34: +44%
Parents with children under 12: +20%
Quebecers with high purchasing power*: +53%
LES CHEFS!: A COVETED PROFILE
The popular program is effective with several sought-after targets:
A25-54: index 153
A18-34: index 173
Parents with children under 12: index 247
Quebecers with high purchasing power*: index 185
NUMBER 1 AMONG TARGET AUDIENCE FAVORED BY ADVERTISER
(MARKET SHARE)
Les chefs! dominates viewership among sought-after targets:
A25-54: 39%
A18-34: 45%
Parents with children under 12: 47%
Quebecers with high purchasing power*: 45%
A CAPTIVATING FINALE WITH INCREASING VIEWERSHIP
In addition to its excellent performance during the season, the final of the program Les chefs! increased its audience compared to the previous season's finale:
A25-54: +13%
A18-34: +44%
Parents with children under 12: +20%
Quebecers with high purchasing power*: +53%
LES CHEFS!: A COVETED PROFILE
The popular program is effective with several sought-after targets:
A25-54: index 153
A18-34: index 173
Parents with children under 12: index 247
Quebecers with high purchasing power*: index 185
EXCELLENT PERFORMANCE ON THE WEB
On our digital platforms, the show generated a total of 970,000 views in the spring of 2023 (+18% compared to spring 2022).
Source: Television - Numeris (PPM), French Quebec, April 10 to June 18, 2023 and April 18 to June 20, 2022, Les chefs! Monday 8-9 p.m., A2+, A25-54, A18-34, parents of children under 12, *RF > $100,000. Market shares based on the 35 French-speaking commercial channels. Index: likelihood of having the analyzed characteristics, relative to the average television audience (total TV 2a-2a = 100). The higher the index (> 100), the more pronounced the trend. Digital - Adobe Analytics, April 1 to June 30, 2023 compared to the equivalent period in 2022. Total views of full-length programs, excerpts and web series, R-C.ca and mordu (website, live and playback) and ICI TOU.TV (website and app, playback only and including viewing via Chromecast).
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