Fall 2023
An outstanding reach
Each week, ICI TÉLÉ reaches 5.2 million Quebecers of all ages.
This fall, 6 of the 10 most watched scheduled programs are on ICI TÉLÉ
Number 1 among advertisers' most popular targets
(market shares - Mon-Sun 7pm-11pm)
Household income of $100,000 and more
33%
Business
people*
30%
Main grocery shoppers with high purchasing power**
34%
Exceptional results on our digital platforms
For the first 4 weeks of fall 2023, our digital platforms recorded amazing results!
More than 83.8 million de page views on Radio-Canada.ca;
Nearly 11.4 million views on ICI TOU.TV, an increase of +16% ompared to the same period in 2022;
More than 7.3 million streams (+15% vs. the same period in 2022) and more than 6.3 million visits (+3% vs. the same period in 2022) on OHdio;
More than 2.3 million visits (+34% vs. the same period in 2022) and nearly 4.6 million page views (+25% vs. the same period in 2022) on the Mordu section of Radio-Canada.ca.
TV source: Numeris (PPM), Quebec Franco, T2+, Mon-Sun 2 a.m.-2 a.m. and Mon-Sun 7 p.m.-11 p.m., Fall 2023 (Sep 11th to Oct 8th), confirmed data. Average Weekly Reach, Average Audience. Market share based on the 35 French-language commercial stations. *MOPE target in Infosys. **Main grocery shoppers HHI > $100,000.
Digital source: Adobe Analytics, September 11 to October 8, 2023, compared with September 12 to October 9, 2022, RC.ca (website/apps), ICI TOU.TV (website + app, including Chromecast), OHdio (website/app) and Mordu (radio-canada.ca/mordu).
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