Mordu embodies the full credibility of Radio-Canada, but with a playful, engaging tone that appeals to both avid home cooks and casual foodies looking to have fun in the kitchen. We're not afraid to try new things and venture off the beaten path - we keep it simple and delicious.

Brands can partner with our recipes, sponsor themed content hubs, or even host their own material on Mordu. But the most exciting are the custom projects we can co-create - branded content, product placements, and personalized integrations that allow us to craft flavorful experiences and communicate a brand's key messages. Mordu also has a strong social media presence, enabling organic product placement while staying true to our identity.

• First, offer genuine value for users, whether that's recipes, tips, or tricks.

• Second, stay faithful to the brand's DNA without overdoing the commercial angle.

• And third, team up with a recognized culinary personality to boost credibility.