Programming
There are lots of exciting opportunities available over the next few months. Keep reading to find out more!
Canada's most exciting night in music returns to Toronto in 2022 for in-person celebrations with host Simu Liu (Shang-Chi and The Legend of The Ten Rings, Kim's Convenience) featuring performances by Arcade Fire, Arkells, Avril Lavigne, Charlotte Cardin, Mustafa and more!
The JUNO Awards will be broadcast live across Canada on Sunday, May 15th at 8 p.m. ET/5 p.m. PT on CBC TV, CBC Gem, CBC Radio One, CBC Music, CBC Listen, and globally at CBCMusic.ca/junos.
The show is still open for media sponsorships.
CBX: CANADIAN BALLROOM EXTRAVAGANZA
CBX: Canadian Ballroom Extravaganza will shine the spotlight on Canada's top LGBTQ2+ talent (filmmakers and performers) through the creation of ten moving, character-driven performance videos in a selected ballroom category. The audience votes for the winning pair in each category who will go on to become the finalists in a final episode where a panel of shady judges will deliver one trophy and a cash prize. This brand new reality competition micro-series has many opportunities for sponsors to get involved. It launched on March 16 on cbc.ca and is coming May 5 to CBC GEM.
REAL BLACKITY TALK
Real Blackity Talk is a 5 episode docu-talk show that shines a spotlight on the perspectives and experiences of Black women and non-binary Black folk. The series is hosted by two wildly charismatic, bilingual Burundian-Canadian sisters, Aiza (Working Moms) and Kamana Ntibarikure. They are accompanied by a dazzling team of correspondents – their Blaxperts – to provide valuable insight. Each episode explores a wide range of topics – from their relationships with their natural hair, honoring their Burundian culture through language, funny strategies to stay sane in an online world and promoting self love. Available as of March 18th.
RAUFIKAT'S BETTER BAKE ALONG
Raufikat Oyawoye-Salami is a champion baker who can create confectionery delights with the simplest of ingredients. Alan Shane Lewis and Ann Pornel are comedians who barely know their torte from their tart. But that's okay because Raufikat is going to teach them how to bake in this hilarious step-by-step bake along series. In each episode of this 10 part series, Raufikat will bake a dessert while Ann and Alan will try their best to keep up and present a perfect replication. When the flour settles, only one of them will have the Better Bake. Available as of March 25th.
Returning for a much-anticipated 11th season. Élyse Marquis is back as host, along with mentor Colombe St-Pierre and a new judge — Isabelle Deschamps Plante. Associate your brand with the show by creating an original contest.
Entrepreneur David Côté, co-founder of LOOP Mission, will become the first former contestant to earn a spot on the Dragons' panel. The show returns on April 18. Join this elite club of business innovators by sponsoring the program.
What summer would be complete without the uber-charming Jean-Philippe Wauthier? He returns for a 5th season to liven up our summer nights. In addition to dominating the Quebec ratings in its time slot with a 20% market share, Bonsoir bonsoir! ranks among the Top 10 most popular shows on our digital platforms. Ask your sales rep about potential activation opportunities.
Research Department
Sources: Television – Numeris (PPM), Quebec Franco, spring/summer 2021 (April 5-Sept. 12). Market shares based on the 35 French-language commercial channels.
Digital – Adobe Analytics, April 1-Aug. 30, 2021. Total views on Radio-Canada.ca and ICI TOU.TV (site/app).
Canada's most exciting night in music returns to Toronto in 2022 for in-person celebrations with host Simu Liu (Shang-Chi and The Legend of The Ten Rings, Kim's Convenience) featuring performances by Arcade Fire, Arkells, Avril Lavigne, Charlotte Cardin, Mustafa and more!
The JUNO Awards will be broadcast live across Canada on Sunday, May 15th at 8 p.m. ET/5 p.m. PT on CBC TV, CBC Gem, CBC Radio One, CBC Music, CBC Listen, and globally at CBCMusic.ca/junos.
The show is still open for media sponsorships.
CBX: CANADIAN BALLROOM EXTRAVAGANZA
CBX: Canadian Ballroom Extravaganza will shine the spotlight on Canada's top LGBTQ2+ talent (filmmakers and performers) through the creation of ten moving, character-driven performance videos in a selected ballroom category. The audience votes for the winning pair in each category who will go on to become the finalists in a final episode where a panel of shady judges will deliver one trophy and a cash prize. This brand new reality competition micro-series has many opportunities for sponsors to get involved. It launched on March 16 on cbc.ca and is coming May 5 to CBC GEM.
REAL BLACKITY TALK
Real Blackity Talk is a 5 episode docu-talk show that shines a spotlight on the perspectives and experiences of Black women and non-binary Black folk. The series is hosted by two wildly charismatic, bilingual Burundian-Canadian sisters, Aiza (Working Moms) and Kamana Ntibarikure. They are accompanied by a dazzling team of correspondents – their Blaxperts – to provide valuable insight. Each episode explores a wide range of topics – from their relationships with their natural hair, honoring their Burundian culture through language, funny strategies to stay sane in an online world and promoting self love. Available as of March 18th.
RAUFIKAT'S BETTER BAKE ALONG
Raufikat Oyawoye-Salami is a champion baker who can create confectionery delights with the simplest of ingredients. Alan Shane Lewis and Ann Pornel are comedians who barely know their torte from their tart. But that's okay because Raufikat is going to teach them how to bake in this hilarious step-by-step bake along series. In each episode of this 10 part series, Raufikat will bake a dessert while Ann and Alan will try their best to keep up and present a perfect replication. When the flour settles, only one of them will have the Better Bake. Available as of March 25th.
Returning for a much-anticipated 11th season. Élyse Marquis is back as host, along with mentor Colombe St-Pierre and a new judge — Isabelle Deschamps Plante.
Associate your brand with the show by creating an original contest.
Entrepreneur David Côté, co-founder of LOOP Mission, will become the first former contestant to earn a spot on the Dragons’ panel. The show returns on April 18.
Join this elite club of business innovators by sponsoring the program.
What summer would be complete without the uber-charming Jean-Philippe Wauthier? He returns for a 5th season to liven up our summer nights. In addition to dominating the Quebec ratings in its time slot with a 20% market share, Bonsoir bonsoir! ranks among the Top 10 most popular shows on our digital platforms.
Ask your sales rep about potential activation opportunities.
Research Department
Sources: Television – Numeris (PPM), Quebec Franco, spring/summer 2021 (April 5-Sept. 12). Market shares based on the 35 French-language commercial channels.
Digital – Adobe Analytics, April 1-Aug. 30, 2021. Total views on Radio-Canada.ca and ICI TOU.TV (site/app).
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