CLOSED CAPTIONING BILLBOARD

Television

This coveted format for advertisers offers prime positioning in the last slot of the show's first commercial break.

 

CONTENT SPECIFICATIONS


Duration: 10 sec.

The billboard must contain the following message in audio and/or super form:
“Closed captioning is brought to you by [advertiser].”

The billboard can contain a brandsell spot and/or call to action.


CLIENT-PRODUCED MATERIAL


  • The billboard must meet Radio-Canada technical specifications.
  • Deliver your billboard per the usual procedure at least five business days before broadcast.
  • If your product falls into one of the following categories — Food, Alcoholic Beverages, Health Products or Cosmetics — approval by Advertising Standards Canada (Ad Standards) may be required if the script contains product claims.
  • We offer encoding services for clients as needed.

 

PRODUCING WITH RADIO-CANADA


Submit your production request and related material to your sales rep. A production estimate will be issued.

Production turnaround times:

  • At least 10 business days upon receipt of material

What we need from you:

  • Your preference for the voiceover (male/female voice, tone).
  • Your script OR creative brief (if you want us to handle the writing)
  • Visuals (logos, graphics, videos, fonts) per our technical specifications.
  • If your product falls into one of the following categories — Food, Alcoholic Beverages, Health Products or Cosmetics — approval by Advertising Standards Canada (Ad Standards) may be required if the script contains product claims.

 

Advertise with CBC/Radio-Canada

Select an option to advertise in the CBC/Radio-Canada ecosystem

CBC/Radio-Canada

Customized support

  • Advertising plan developed with a sales specialist
  • Strategies tailored to specific objectives
  • Campaigns broadcast within a multiplatform ecosystem
Contact the team
MAX CBC/Radio-Canada Achats numériques

MAX CBC/Radio-Canada

  • Digital ad-buying platform
  • Customized targeting and performance tracking
  • Available 24/7
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