This coveted format for advertisers offers prime positioning in the last slot of the show's first commercial break.

CONTENT SPECIFICATIONS

Duration: 10 sec.

The billboard must contain the following message in audio and/or super form:
“Closed captioning is brought to you by [advertiser].”

The billboard can contain a brandsell spot and/or call to action.

CLIENT-PRODUCED MATERIAL

• The billboard must meet Radio-Canada technical specifications.
• Deliver your billboard per the usual procedure at least five business days before broadcast.
• If your product falls into one of the following categories — Food, Alcoholic Beverages, Health Products or Cosmetics — approval by Advertising Standards Canada (Ad Standards) may be required if the script contains product claims.
• We offer encoding services for clients as needed.

PRODUCING WITH RADIO-CANADA

Submit your production request and related material to your sales rep. A production estimate will be issued.

Production turnaround times:

• At least 10 business days upon receipt of material

What we need from you:

• Your preference for the voiceover (male/female voice, tone).
• Your script OR creative brief (if you want us to handle the writing)
• Visuals (logos, graphics, videos, fonts) per our technical specifications.
• If your product falls into one of the following categories — Food, Alcoholic Beverages, Health Products or Cosmetics — approval by Advertising Standards Canada (Ad Standards) may be required if the script contains product claims.