Starting October 1st, we will be moving from “on contracted” billing to “on actuals” for CPM lines only.
For example:
• Previously, a customer who buys $ 2,000 worth of video at a CPM of $ 35 in July and August was billed $ 1,000 in July and $ 1,000 in August for a total of $ 2,000.
• Now if the customer’s campaign delivered 27,143 impressions in July, he will be billed $ 950 and if the campaign delivered the scale for the 30,000 impressions in August, they will be billed $ 1,050 in August for a total of $ 2,000.