CBC & Radio-Canada Media Solutions today announced the appointment of Julie Kerr to the newly created role of Senior Director, Digital Ad product and Revenue Management.

Formerly Vice-President of Strategy and Development for GroupM, Julie comes to us with an impressive track record on both the agency (GroupM, Glassroom) and media (Rogers Media, TC Media, Bell Media) side of the business. Fluently bilingual, she brings deep knowledge of the Quebec and national markets as well as a broad network of contacts in Montreal and Toronto. She has a Certificate Global Innovation Management from Boston's Global Innovation Management Institute and graduated with a Global Executive MBA from University of Toronto's Rotman School of Management.

“I'm very proud to welcome Julie to our team. Her arrival will allow us to position CBC & Radio-Canada Media Solutions as an essential business partner in the Canadian digital media landscape,” says Hisham Ghostine, Executive Director, Digital Monetization, Sales, Marketing & Olympics. “Julie is an accomplished strategist, and I'm confident that her expertise and vision will provide a solid foundation on which to build and execute our digital strategy.”

Passionate about data and emerging technologies, Julie will play a key role in defining and delivering the creative strategy for our digital advertising products to keep pace with the market and the expectations of agencies and advertisers who invest in CBC and Radio-Canada platforms.

“Joining the ranks of CBC/Radio-Canada is a huge privilege for me”, says Julie Kerr of her new role. “I look forward to helping grow the Canadian public broadcaster's presence in the digital advertising space.”

Julie will start on February 7 and be based in Montreal, but will spend significant time in the Toronto market as well.