ICI TÉLÉ New Year’s Eve programming proves as popular as ever

Research

ICI TÉLÉ NEW YEAR'S EVE PROGRAMMING PROVES AS POPULAR AS EVER

New viewing records for New Year's Eve special programs!

En direct du jour de l'an was followed by 2,334,000 viewers and captured a 66% audience share — up 5 points over 2020.

À l'année prochaine drew 1,938,000 viewers with 59% audience share.

Les coulisses du Bye Bye 2021 had the highest audience in its history with 2,256,000 viewers (83% audience share).

Infoman 2021, aired on December 31, also set a new audience record with 3,629,000 viewers (80% audience share) !

Among adults 25-54, the show also hit a new high with 1,435,000 viewers (+ 8% compared to 2020).

With 4,862,000 viewers on December 31, Bye Bye 2021 surpassed the record set last year and took the title of the most-watched program in the history of French Quebec television!

Among adults 25-54, the program attracted 1,877,000 viewers — up 6% from its historic performance in 2020.

In terms of reach, the New Year’s Eve programs attracted a total of nearly 6 million French-speaking Quebecers on December 31, January 1 and 2. On our digital platforms, the 5 programs recorded nearly 1.6 million views*, result similar to last year.

Source: TV: Numeris (PPM), French Quebec, All 2+ and A25-54, December 31, 2021 vs 2020, cumulative reach Dec. 31, January 1- 2, confirmed data. Digital: Adobe Analytics, Dec. 31 2021 to Jan. 10 2022 vs Dec.31 2020 to Jan.10 2021, RC.ca and ICI TOU.TV, views= live+playback and full programs+clips. * Due to technical difficulties, streaming data was not available for some programs on RC.ca.