Fall 2024 Audience Data - ICI TÉLÉ and ICI TOU.TV

Fall 2024 Audience Data - ICI TÉLÉ and ICI TOU.TV

An outstanding start to the fall season

ICI TÉLÉ features 6 shows with over 1 million viewers!

ICI TÉLÉ

Since the start of the fall season in the French-speaking Quebec market, 6 out of the 11 programs attracting an audience of over 1 million viewers are on ICI TÉLÉ.

This fall, 3 out of the 5 most-watched shows by Quebecers are on ICI TÉLÉ

STAT (1,508,900)
Dumas (1,288,700)
En direct de l'univers (1,102,900)

STAT and Dumas are the two most-watched dramas in Quebec, with average audience of over 1.5 million and nearly to 1.3 million viewers respectively!

Number 1 among Quebecers during prime time (7 p.m. - 11 p.m.): ICI TÉLÉ controls 26.4% of the total viewing in Quebec (A2+), ahead of TVA (25.9%) and Noovo (10.1%).

Number 1 among advertiser's most coveted demographics

Quebecers with high household income: 29.1%
Business people*: 27.9%
Main grocery shopper with high household income of over 100,000$** : 29.9%

(Market shares 7 p.m. to 11 p.m. - French-speaking Quebec)

Outstanding results on our digital platform!

ICI TOU.TV

For the first few weeks of fall 2024, ICI TOU.TV has recorded on average close to enregistre en moyenne près de 16.6 million views!

Contact us to discover how to integrate your brand into our successful content!

Source: Numeris (PPM), French-speaking Quebec market, A2+, Mon-Sun 2a-2a, fall 2024 (Sept 9-29, 2024), confirmed data except for the last week. Average audience. Market shares based on the 35 French commerciale TV stations. Businesspeople (MOPEs) based on Numeris definition. *Household income over $100,000.
Source ICI TOU.TV: Adobe Analytics, September 2024, total views, website and apps (iOS, Android, chromecast and 9 connected TV apps).

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