2022
GREAT 2022 WINTER SEASON!
OVER THE WHOLE DAY (A2+)
Each week, ICI TÉLÉ reached 5.4 million Quebecers of all ages.
DURING PRIME TIME (7 P.M.-11 P.M.) (A25-54)
# First place in average audience ahead of TVA and Noovo
ICI TÉLÉ exceeded the viewership of its closest competitor (TVA) by 3% and Noovo, by 105%.
# First place in market share ahead of TVA and Noovo!
ICI TÉLÉ captured the biggest market share (26.0%) vs (25.2% TVA and 12.6% Noovo).
NUMBER 1 AMONG THE MOST POPULAR
TARGETS FOR ADVERTISERS
A25-54
26.0%
Quebecers with strong purchasing power*
30.3%
Businesspeople**
29.9%
Main shoppers***
29.9%
Research Department
Source: Numeris (PPM), French Quebec, January 3rd to April 10th (excluding Olympics), Mon.-Sun., 2am-2am and 7pm-11pm, A2+ and A25-54.* $100,000+ HHI. **Senior managers, managers and professionals (18+). ***Main Shoppers (responsible or shared responsibility). Market shares based on the 35 French-language commercial channels. Confirmed data.
OUTSTANDING MULTIPLATFORM PERFORMANCE
Nearly 1.3 million unique visitors and nearly de 13.8 million views each month on ICI TOU.TV
Nearly 6.4 million unique visitors and nearly 125 million monthly page views on Radio-Canada.ca
Nearly 6.9 million monthly visits on the OHdio app
Source UV: Comscore, Canada, monthly average January and March 2022 (excluding February due to the Olympics), Multiplatform, R-C.ca and ICI TOU.TV (site and apps). Source page views and views: Adobe Analytics, monthly average January and March 2022 (excluding February due to the Olympics), R-C.ca (site and apps) and ICI TOU.TV (site and apps, excluding Chromecast). Source OHdio: Adobe Analytics, monthly average January to March 2022, OHdio (site and app).
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