Winter 2024 Review
The Radio-Canada Group reaches 96% of French speaking Quebecers. That's more than 7.4 million people every month.
Each week, ICI TÉLÉ reaches more than 5.4 million Quebecers of all ages (+2%).
This winter, 6 of the 10 most watched scheduled programs are on ICI TÉLÉ
STAT is the most watched drama program in Quebec, with an average audience of nearly 1.6 million viewers!
NUMBER 1 AMONG ADVERTISERS MOST POPULAR TARGETS
Market shares - Mon-Sun 7pm-11pm
Business
people*
28%
Main grocery shoppers with high purchasing power**
30%
Exceptional results on our digital platforms
During winter 2024, our digital platforms recorded amazing results!
More than 5.2 million unique visitors (+5% compared to W23) and over 98.7 million monthly page views (+7%) on Radio-Canada.ca;
More than 14.2 million monthly views (+9%) on ICI TOU.TV;
Close to 11.9 million monthly streams (+13%) and more than 7.7 million visits (+18%) on OHdio;
Close to 3.1 million visits (+40%) and more than 6.3 million page views (+31%) on the Mordu section of Radio-Canada.ca.
TV source: Numeris (PPM), Quebec Franco, T2+, Mon-Sun 2 a.m.-2 a.m. and Mon-Sun 7 p.m.-11 p.m., Fall 2024 (Sep 12th to Dec 11th), confirmed data. Average Weekly Reach, Average Audience. Market share based on the 35 French-language commercial stations. *MOPE target in Infosys. **Main grocery shoppers HHI > $100,000.
Digital source: UV = Comscore, Canada, Jan.-March. 2024 (monthly average) compared to the same period in 2023, multi-platform, Rc.ca (website/app). Others : Adobe Analytics, Jan.-March. 2024 (monthly average) compared to the same period in 2023. RC.ca (website/app), ICI TOU.TV (website/app), OHdio (website/app) and Mordu (radio-canada.ca/mordu).
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