COUNTDOWN CLOCKS

Television

With this high-impact format, you can capture your audience's attention and connect it to programming. It also offers numerous creative possibilities for your brand to shine.

30-SECOND OPENING COUNTDOWN

Message broadcast in a frame that displays the time remaining in the break.
Positioned before the start of a program in an isolated 30-second break during rush hour.
For NETWORK broadcast only.

30 S AND 15 S RETURN COUNTDOWN

Message broadcast in a frame that displays the time remaining in the break.
Positioned at the end of a commercial break before returning to the program.
For NETWORK or SELECTIVE broadcast.

Deliver your commercial via the usual procedure and it will be automatically resized and inserted in the selected frame.

Choose a frame that suits your campaign

CUSTOM CREATIVE FRAME

Leverage the creative zone and increase your impact with originality.

CONTENT SPECIFICATIONS

Although the production of the Creative Frame is handled by our in-house teams, it is possible to collaborate on its conceptualization by assessing the feasibility* of a mock-up. We can also make a proposal based on your brief.

How to leverage the creative zone?

Focus on complementarity, relevance and creativity

Use the creative zone to effectively promote your brand, product, or message, with a strong image instead of text. Avoid any distractions that could interfere with the understanding of your ad.

For example, you can :

Use a static or slightly animated image of your product.
Use your logo, ideally animated, to achieve the brand awareness you're looking for.
Put a QR code that directs to the offer or content stated in the ad (for 30s only).
Use the creative area as an extension of your advertising message.
Add a short text (+ or - 25 characters).
Integrate the countdown numbers into the concept to take full advantage of the format. The numbers will then be part of the creative zone.

NOTES

Only the creative zone can be customized.

*Radio-Canada reserves the right to refuse a concept if it contravenes its standards or institutional rules.

REQUIRED MATERIAL

Creative Brief

Description of desired concept (a mock-up can be supplied).
Any creative instructions that Radio-Canada must follow.
Brandsell spot that will run in the custom creative frame (if available).

Visuals

PSD or EPS (layered), TIFF, PICT, TGA or JPEG (minimal compression).
1920x1080 pixels, 72 dpi (if cropping is required, provide a higher-resolution still).

Send your material to coordo_cm@radio-canada.ca at least 10 business days before the first broadcast.