These technical specifications apply to commercials provided to CBC for distribution on the Television platform.

Preferred Delivery
CBC recommends the use of these paid delivery services. Their primary value is the ability to meet our Technical Requirements, including closed captioning, every time, without delaying your campaign.

Questions? Please contact: pmgcommercialmanagement@cbc.ca

FTP (Aspera)
Our internal FTP site (Aspera) may be available for smaller, local clients who only send a couple of spots a year and are able to comply with our technical specifications.

Contact a CBC Commercial Management administrator for an account:

• Email pmgcommercialmanagement@cbc.ca for all inquiries. Only one invitation request is required per person the first time you need to set up an account.
• Provide the email address that will be used to upload the commercial. All your notifications and information will go to this address. It is unique for each user and cannot be shared.
• An email will be sent to the address provided stating that you have been invited to submit to the "SalesDeliveryDropbox". Click the URL link in the email to proceed (please save this email link for any future uploads, as it will not expire).

CBC will accept only one (1) file per upload. If you have several spots to send, you will need to repeat the steps below for each commercial.
*** DO NOT SEND ZIP FILES OR SEPARATE CLOSED CAPTION FILES.*** Everything must be wrapped in a single mxf video file.

Metadata Required

• Title: Title or Description of Commercial
• Advertiser: Name of Advertiser
• Commercial ID: Unique Identifier of commercial (see below)
• Duration: The length of the commercial
• Product/Service: The product or brand in the ad
• Telecaster Number: All spots require TVB-issued approval number - imperative to add to assure your commercial doesn't miss its first air-date. ***REVISED commercials require a new telecaster no.
• *indicate* if spot is closed captioned
• Any special notes to add

I.E. First spot for John's Auto Shop sent in 2017 - an Commercial ID would be labeled as: JOHN2017001TEHD

Quality
The subjective image and audio quality of commercials should be excellent (imperceptible impairments). The dialogue must remain intelligible throughout the entire commercial.

File Naming
The file name must be alphanumeric. The name shall not contain any accent, special character or space. The maximum length of the complete file name shall not exceed 80 characters.

File Structure

*** If possible, please submit creative without Bars and Tones off the top

File - Specifications

Note: CBC/Radio Canada inserts the AFD value in the HD commercial file such that the legacy 4:3 receivers automatically select the letterbox display.

Closed Captioning Tips
To prevent Closed Captioning from being clipped at the start of the commercial try any of the following

• Have the first caption paint on instead of pop on
• Use a period as the first Caption at the start of the video for a few frames
• Offset the first caption by a few seconds by one second to allow enough lead time for the Closed Captioning

Commercial Revisions or Resends

• We cannot edit any commercials so all material must be sent with one piece of creative per upload, and any material changes need to be sent as a new spot with a **new** Commercial ID
• As a general rule, a new house number is created whenever a new Commercial ID is sent to us
• A new Commercial ID - changes of any video or audio in commercial requires a NEW TELECASTER APPROVAL
• PLEASE NOTE: If the Commercial ID hasn't changed, we treat the spot as a duplicate unless otherwise instructed