7 in 10 Canadians (27 million) tuned into the extensive television coverage of the Olympic Games Paris 2024 broadcast by CBC/Radio-Canada and its partners. Over the 17-day period, CBC saw record-breaking audiences coming to digital platforms, demonstrating the enduring appeal and relevance of the Olympic Games in Canada.
Canadians consumed a record-breaking 24.3 million hours of Paris 2024 content on CBC/Radio-Canada's digital and streaming platforms (an increase of 170% over Tokyo 2020 and 121% over Beijing 2022).
CBC delivered the highest all-day audience share of any English-language network in Canada for the duration of Paris 2024, among both audiences 2+ and audiences 25-54.
CBC ranked as the most-watched network in Canada among 2+ and 25-54 audiences for the duration of the Games.
Time spent streaming Olympic content on CBC Gem increased 307% from Tokyo 2020 and 245% from Beijing 2022. Connected TVs accounted for about 65 percent of the total time spent streaming Paris 2024 content on CBC Gem.
CBC/Radio-Canada's coverage of the Opening Ceremony reached 13.3 million viewers in Canada across English and French TV networks, with average viewership on CBC up 33 percent compared to the Tokyo 2020 Opening Ceremony and by 36 percent compared to Beijing 2022.
Audiences spent more time with CBC during Paris 2024 than any other network in Canada, with CBC delivering the highest audience share of any English network in Canada for all 17 days of the Games
reached 12 million viewers in Canada across English and French TV networks; average viewership of the Closing Ceremony on CBC was more than double compared to the Tokyo 2020 Closing Ceremony.
TV Data Source: Numeris TV PPM, Total Canada, 2+ and A25-54, July 25-August 11, 2024, Total Canada, Avg Daily Reach, Cume Reach, AMA, % Share. Data is based on unconfirmed, overnight audiences, generated by Instar
Digital Data Source: Adobe Analytics, Paris 2024: All Platforms, July 25 - August 11, 2024.
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