Holiday 2024

Holiday 2024

Holiday 2024

Holiday 2024: partner with CBC for the holiday seasonHoliday 2024: partner with CBC for the holiday season

Why partner with CBC for the holiday season?

Almost 4 million Canadians

Almost 4 million Canadians

Our festive holiday content reached almost 4 million Canadians* (A25-54) during the 2023 holiday period.

100+ hours

100+ hours

Make the season yours with 100+ hours of festive holiday content this 2024 season!

*Source: Numeris TV Meter Data, as generated by InstarAnalytics, cume reach CBC Holiday schedule, Nov 13-Dec 31, 2023, Total Canada

Let's make it a memorable, festive season for audiences with...

Enhance your broadcast sponsorship via a wide selection of custom digital opportunities

  • Sponsorships of binge-worthy festive classic & contemporary titles on CBC Gem

  • Branded Content & Digital Opportunities

    • CBC Life Holiday Portal

    • Branded audio

    • Custom partner spaces

  • CBC viral TikTok packages

  • National holiday contests

  • Sponsored holiday Gem collections

  • Holiday music playlists

An attractive audience-base with strong purchasing power

Wine in the past week (12+ glasses)

105

Spirits/Liquors in the past week (4-6)

107

Coolers in the past week (1-3)

117

Electronics (eg: Television) ($250-$999)

116

Computer Equipment ($250-$499)

122

Video Game Systems/Games ($250-$499)

175

Computer Software/Games ($250-$499)

170

Women's Clothing (up to $499)

109

Cosmetics and Fragrances (up to $250)

105

Men's Clothing (up to $250)

107

Research Department
Source: Numeris TV Meter, as generated by InstarAnalytics, %Ind 2+ AMA (000) Comp of CBC Holiday programming (CBC Total, November 13, 2023-December, 31, 2023 indexed to Total TV M-Su 2a-2a, September 11, 2023-December 31,, 2023 Total Canada

The audience for your brand!

Female i.119
Age 35+ (inline with the TV viewing population) i.105
University plus education i.121
Principal shopper (40%) i.102
Homeowner i.106
HHI $125K-$150K i.106

Research Department
Source: Numeris TV Meter, as generated by InstarAnalytics, %Ind 2+ AMA (000) Comp of CBC Holiday programming (CBC Total, November 13, 2023-December, 31, 2023 indexed to Total TV M-Su 2a-2a, September 11, 2023-December 31,, 2023 Total Canada Mutual viewing: Numeris TV Meter, as generated by InstarAnalytics, %A25-54 watching with Ind 2+ Comp of CBC Holiday programming indexed to Total TV M-Su 2a-2a %A25-54 watching with Ind 2+, November 13, 2023-December 11, 2023

Creative custom content & Holiday themed opportunities

Get your brand on top of Canadians' shopping list

Get your brand on top of Canadians' shopping list

  • Broadcast & Digital Holiday Titles Sponsorships

  • Editorial Written / Video Content

  • Festive Partner Spaces

  • CBC GEM Fireside Favourites Collection

  • Festive CBC Holiday Playlists

French market

Capture your target audience in the French market during the Holiday season with unique Radio-Canada opportunities

  • Radio-Canada new years eve

  • Radio-Canada holiday line-up sponsorship

  • Radio-Canada food sponsorship

  • ICI TOU.TV christmas collection sponsorship

  • Branded content on Radio-Canada.ca or Mordu.ca

  • Holiday contests on Mordu.ca

For a custom plan that works for your business objectives

Advertise with CBC/Radio-Canada

Select an option to advertise in the CBC/Radio-Canada ecosystem

CBC/Radio-Canada

Customized support

  • Advertising plan developed with a sales specialist
  • Strategies tailored to specific objectives
  • Campaigns broadcast within a multiplatform ecosystem
Contact the team
MAX CBC/Radio-Canada Achats numériques

MAX CBC/Radio-Canada

  • Digital ad-buying platform
  • Customized targeting and performance tracking
  • Available 24/7
Start a campaign
 

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